Organizational Culture Essay

Since there are so many other competitors suddenly appear on the horizon, and Samsung have to create a lot of new creativity to face all the compete, they have to create their new organization culture. The new theme of corporate culture is â€Å"Creative†, to building a creative corporate culture, Samsung have to set a few characteristics to put into practice. Based on the research, Samsung adopting a program which is â€Å"Flexible Time† tp maximize employee creativity and another program is monitoring â€Å"Over-time Work† to help improve life quality o employees in year 2008. The material that issues regarding â€Å"Building a Creative Corporate Culture† was identified as : Samsung also promoting a creative organizational culture using some organization behavior concepts which are: * Encouraging Suggestions for Work Process Improvement Samsung Electronics implements various programs to support employees’ suggestions so that ideas can bear fruit. They offer incentives for the filing of patents, provide a knowledge management system to share expertise and knowledge amongst employees, and support community activities. They also offer incentives for idea suggestions to encourage their employees to proactively participate in knowledge sharing within Samsung Electronics. As a result, a total of 3,515 patents were filed in the U.S. in 2008. * Adopting a Flexible Time program Samsung Electronics adopted a â€Å"Flexible Time† test program in 2008 in selected business divisions to maximize the creativity of its employees. This test was the expression of their determination to shift from a time management-based corporate culture to a creativity-oriented corporate culture. Under the program, employees are empowered to flexibly manage their office hours as long as they work a total of eight hours each day. If this test proves successful, Samsung will expand the program to a company-wide level. * Work-Life Balance Because social norms have changed, an increasing number of female workers are participating in economic activities and retaining high potential employees has become the key to successful business operations. Happiness has become the overarching value of employees’ quality life, giving rise to greater social interest in balancing work and life. Therefore, Samsung Electronics also supports and encourages the employees to balance their work and life. In case anyone works overtime, their supervisor and the employee are notified to insure they comply with the legal overtime work requirements. For the creativity of the employees, Samsung Electronics also provides vacations for self-management and other vacation programs including family theme tour packages. * Welfare Programs Samsung Electronics shares and cares about its employees’ concerns over their health, children’s education and post-retirement life and helps them prepare for their future in order to enhance employee satisfaction and provide better working environments. In addition to the basic legal welfare programs such as premium subsidies for National Pension, Industrial Accident Compensation Insurance and Employment Insurance, they also provide medical subsidies, a corporate pension program, work-out facilities and condominium rental services. Samsung Electronics believe that a creative corporate culture grows out of the technological search for innovation and its application. , researchers inherently looked for â€Å"innovative† ideas and technologies. A number of failures and prejudices from the trials and errors of the development process were the largest obstacles in putting â€Å"innovative† ideas into practice. This barrier can be broken down to build stronger assurances through a number of verifications and databases. Nevertheless, these procedures can sometimes result in a waste of time. I think Samsung Electronics need to reduce the waste with more open-minded thoughts and perspectives. With an aim to realize a â€Å"Great Work Place (GWP),† Samsung Electronics has analyzed its corporate culture by utilizing the confidence index of âÅ'Å"The 100 Best Companies to Work For by Fortune Magazine since 1998. In 2007, Samsung concluded a global contract with the â€Å"Great Place To Work (GPTW)† of the U.S. for a confidence index survey of their domestic and overseas workforces, which contribute to building a corporate culture that fits their global stature. Based on the GWP analysis results, each division and department prepare and implement improvement plans to build a GWP by filling the gaps in the five survey categories which are of trust, respect, fairness, pride and solidarity. Also, 400 GWP officers supervise and implement corporate culture improvement activities at each workplace.